In the last seven years, the size of the SaaS(Software as a service) market has grown by about 500%. This subscription-based business model proliferated across the tech industry as more and more small and mid-sized companies are incorporating multiple SaaS applications to boost their business and make their day-to-day operations easy.
To develop an effective workflow and to meet the increasing demand of customers and end users, integration is a critical part of SaaS application companies. To be more specific, SaaS integration or SaaS company integration is the process of connecting the SaaS application with one or more other SaaS applications, or with cloud-based applications, or with on-premises software using API. By connecting multiple apps/platforms together through integration, we allow them to interact with each other and enable data sharing between them across the internet.
Whether it is customer relationship management(CRM), email and social collaboration, human resource management(HRM), or enterprise resource planning(ERP), SaaS integration is emerged as a solution to enable the seamless operation and automated processes.
Boomi is one of the leading integration service providers in the SaaS realm. Its flagship product, AtomSphere provides integration support between SaaS applications, cloud platforms and on-premise systems. Salesforce and MuleSoft, Hubspot integration with Workday are some other few examples of SaaS integration platforms that can establish connections with cloud-based applications.
Importance of SaaS company integration.
SaaS tools have gained mainstream because of their easy installation, no hassle of maintenance, automatic upgradation and easy adoption. But to break the monopoly and set your SaaS application apart from other competitive tools, you would need data from multiple other sources and applications. If not the integration, we had to manually update the data from one application to another which is time-consuming and more prone to error.
Integration automates the process of synchronising data from multiple sources by connecting the apps together. This will be directly proportional to the scalability of the SaaS application with optimized functionalities.